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Principal convenor Minnesota Journalism Center Minnesota News Council



National Conference on Media Reform -- special pre event

Are you considering launching a local online news and community resource for your area? Come learn from the experts the business, marketing, legal, advertising, journalistic and fund-raising skills needed for success.

"A PASSION FOR PLACE -- New Pamphleteers/New Reporters: Convening Entrepreneurs Who Combine Journalism, Democracy, Place and Blogs," is a one-and-one-half day event sponsored by The Media Giraffe Project, The Journalism That Matters collaborative, the Minnesota Journalism Center and the Minnesota News Council, with support of the Blandin Foundation and the Park Foundation.

If you are planning to attend the National Conference on Media Reform on Friday, Saturday and Sunday, June 6-8, at the Minneapolis Convention Center, start your learning a couple of days earlier by joining us a few blocks away at 1 p.m. on Wed., June 4 an all day on Thursday, June 5 at the McNamara Alumni Center on the Univ. of Minnesota East Bank campus. Program and registration details are below.

Combined registration: $270

One-stop combined registration for both events (JTM-NCMR) is only $270 until May 15 and includes meals on Wednesday and Thursday. You can sign up from the link below. (check NCMR joint option):



New Pamphleteers/New Reporters:
Convening Entrepreneurs Who Combine Journalism, Democracy, Place and Blogs

The Journalism That Matters Minnesota gathering
June 4-6, 2008 / Minnesota Journalism Center at the Univ. of Minnesota

One of the first national gatherings for local, online citizen journalists and entrepreneurs, sometimes called "placebloggers." Designed for existing and prospective journalists and entrepreneurs. Including workshops on the legal, business, journalistic, marketing, advertising and social aspects of starting and running a local online news and commerce community.

Key objectives:

  • Share best practices for community, business and social success of rural and neighborhood web civic/news initiatives
  • Learn about available tools, networks, software and partnerships
  • Understand and build relationships with legacy media
  • Consider forming national business/professional/advertising collaborative

    WHY NOW?

    Part pamphleteers, part reporters and part entrepreneurs, America's new online citizen journalists are inventing a new business and a new passion -- the business of building local, literate, digital domains on the web where community and commerce flourish. But there been only infrequent efforts -- and little structure -- to share best practices.

    We invite you to join the Journalism That Matters collaborative, the Minnesota Journalism Center at the University of Minnesota, the Media Giraffe Project at the University of Massachusetts, the Minnesota News Council, MinnPost.com, Twin Cities Daily Planet, Minnesota Public/American Public Radio, the Citizen Media Law Project at the Berkman Center of Harvard Law School and the Center for Citizen Media at Arizona State University at this national "placebloggers" convention.

    We're inviting some of the best examples of local online news operations run/owned by citizen/journalists for a sharing of best practices. This is less an event to show these folks to the outside world and more an internal, sleeves-rolled-up working session for them to learn practical things from each other -- almost continuing education. These citizen journalism and new media entrepreneurs from Minnesota and around the country will share successes and failures, and collaborate to take the next steps to ensure quality storytelling in service to democracy.

    • We'll serve as an incubator / think-and-do tank for those who are considering starting their own civic engagement / citizen journalism projects in urban/rural Minnesota and nationally.

    • We'll use MinnPost, Public Insight Journalism, TC Daily Planet, [LocallyGrownNorthfield.org, Minnesota E-Democracy.org local issues forums, and other innovative Minnesota online journalism and community experiments and services as case studies, and ask their operators to share their solutions for sustaining growth.

    Who should attend

  • Active citizen journalists and placebloggers sharing best practices.
  • Potential local website operators looking for advice and launch support
  • News professionals seeking citizen collaborators
  • Technologists with "open source" or low-cost tools to share

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    VENUE PHOTOS: The McNamara Alumni Center at the University of Minnesota

    What to expect

  • Intimate, roundtable discussions about best business, reporting, community, people and legal practices and ethics.
  • Latest ideas on how to promote local, participatory democracy online
  • Advice on the future of placeblogging and local online services
  • Briefings on the latest technology tools
  • A workshop on cyberlaw -- including libel and defamation
  • Discussion about forming a co-operative national service organization for independently owned local placeblogs
  • Strategies for advertising and listing sales and network

    Combined registration saves $70

    The early-bird registration fee of $139.00 for the event, scheduled for Wednesday afternoon, June 4, all day Thurs., June 5 and the morning of Friday, June 6, includes dinners both evenings, continental breakfasts and lunch. Our event ends just before opening of the Fourth National Conference for Media Reform,(Fri.-Sun., June 6-8) at the Minnesota Convention Center. Through a special arrangement with Free Press, convenor of the NCMR, Journalism That Matters can offer combined registration in both events for $270 -- a savings of $70 off registering separately. To register once and attend both events, go to:






    • Event Name: New Pamphleteers/New Reporters: Convening entrepreneurs who combine journalism, democracy, place and blogs
    • Short Name: JTM-Minnesota: New Pamphleteers/New Reporters
    • Location: Minnesota Journalism Center / Univ. of Minnesota / McNamara Alumni Center
        Address: 200 Oak St., S.E.
        City, State, Zip: Minneapolis, MN, 55455