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JTM: The Next Newsroom -- Origins
The Next Newsroom project reflects the best thinking of journalists, reformers, and visionaries about where journalism should go in a time when its business model is eroding and its relationship to communities is changing fast.
The Next Newsroom is a mashup that pulls together hours of brainstorming, refining, and new thinking. The importance of this work comes, in part, from the fact that the Journalism That Matters coalition has largely broken free of many of the bonds and limitations that cling to the conventional thinking and traditional business structures of journalism.
Indeed, strength of this business plan comes from the fact that The Next Newsroom project has grown out of a six-year discussion by a coalition of working journalists, community activists, digital media innovators, and leading academics. These contributors are ready, willing and eager to work with investors and community leaders to launch The Next Newsroom.
The first Journalism That Matters discussion took shape in 2001. Chris Peck, then president of the Associated Press Managing Editors and currently the editor of The Commercial Appeal in Memphis, hosted the first JTM discussion at the APME national conference in Milwaukee.
Since then, JTM discussions have been convened at The Fetzer Institute in Michigan, the University of Missouri in St. Louis, at the Media Giraffe Project in Amherst, Mass., in Memphis at the National Conference for Media Reform and in Washington DC during the annual conference of the Association of Education in Journalism and Mass Communication.