BELOW EXCERPTED FROM:
Margaret E. Duffy, Ph. D.
Acting Associate Dean for Graduate Studies
Chair, Strategic Communication
Missouri School of Journalism
218 Walter Williams Hall
Columbia, MO 65211
Margaret Duffy is associate dean for graduate studies at the Missouri School of Journalism. She served as associate professor at Austin Peay State University in Clarksville, Tenn., before joining Missouri as strategic-communication chair in August 2001. During her time at Austin Peay State University, Duffy taught graduate and undergraduate students in organizational communication, marketing communication, consumer behavior, public relations, advertising, integrated marketing communication and media business management and was the creator and director of the university's Institute for Corporate Communication. Professionally, she has also worked in executive training, marketing, advertising and public relations for GTE Corp., now Verizon Corp. In 1995 Duffy earned her Ph.D. in mass communication with an emphasis in organizational behavior from the University of Iowa.
At Mizzou, Duffy teaches courses in strategic communication, research methods and media management. Her research focuses on new and interactive media, especially with regard to advertising and the news. Duffy also conducts research in health communication, and she is the primary investigator for the Missouri Arthritis Rehabilitation Research and Training Center. She has presented research and conducted training with agencies and news groups in the United States, China, United Kingdom, Thailand and South Africa.
Duffy earned her doctorate degree in mass communication with an emphasis in organizational behavior from the University of Iowa. She consults frequently with clients as diverse as the Department of the Army and the Estee Lauder Corporation.