Mainstream Media Meets Citizen Journalism:

In Search of a New Model

By Rachelle Goh

 

 

CMS Senior Thesis

Readers: Julie Dobrow, Stephen Wilmarth

April 20, 2007

 

A PDF version of this paper may be viewed at the following address, including graphics, links and a table of contents:

http://www.mediagiraffe.org/tufts-thesis/tufts-thesis.pdf


Rachelle Goh (USA Phone: 857-928-6402) is an International Relations major and Communications and Media Studies minor at Tufts University, in Medford, Mass. (USA). She has always been interested in current affairs and in the interaction between media and society. In 2002, she began blogging, talking mostly about her daily life and her thoughts on what was happening around her, but often self-censoring her writing. Coming from Singapore, where the freedom of the press is limited, she found the concept of citizen journalism intriguing and decided to dig deeper into it through this senior thesis. In her free time, Rachelle likes to cook for her friends, do crossword puzzles, and watch CSI. She is excited to join the conversation on citizen journalism and hopeful for the future of the news media industries.
 

Problem Statement

            In 2002, I hopped on the blogging bandwagon and started my own web log (or blog) on the pretext that I could type much faster than I could write, and so it made more sense to type my thoughts out in order to keep up with myself. Of course, I could easily have kept a private diary in a Microsoft Word document, but the idea that putting my thoughts on the Internet would make them available to everyone and anyone intrigued me. While my blog began as a space for me to vent my frustrations and ÒrecordÓ the events that took place in my everyday life – a sort of archive in case I forgot, I soon realized that through my blog, I was able to share my views on current events or certain social issues with anyone who had Internet access. I was also able to point out issues or occurrences that I thought deserved more attention. There was something captivating about knowing that even a ÒnobodyÕsÓ opinion like mine could be heard. As Dan Gillmor writes, Òthe read/write Web was truly born again. We could all write, not just read, in ways never before possible. For the first time in history, at least in the developed world, anyone with a computer and Internet connection could own a press. Just about anyone could make the news.Ó[1] And just about anyone has. With the rise of citizen journalism, an increasing number of people are Ògetting their understanding of the world from random lunatics riffing in their underwear, rather than professional journalists with standards and passports.Ó[2]

            This Communications and Media Studies senior project aims to explore the issue of citizen journalism: what does citizen journalism mean for the newspaper industry? Of all the different forms of mainstream media, the newspaper enjoys the longest history. Despite the invention of the radio and the television, and their advantage of being more vivid and attractive in their telling of the same news, the newspaper managed to survive in those days by adapting and keeping up with the times. More recently, newspapers have also had to deal with the ÒexplosionÓ of the Internet over the past few years. Although most newspaper companies have responded by putting their content online for users to access for free, some newspapers, such as the New York Times, have now put select content behind a subscription wall – one has to pay to access such content. This move by the New York Times has been lauded by some, and heavily criticized by others. Exactly how newspapers should harness the power of the Internet is one of the questions that this Communications and Media Studies senior project will attempt to answer.

Another issue facing newspapers today is that of citizen journalism. The rise of citizen journalism, whether it be the ÒinformalÓ blogs offering someoneÕs take on the news, or more Òformal,Ó organized platforms such as www.ohmynews.com, www.globalvoicesonline.org, and www.backfence.com, is changing the way in which society receives and transmits information. The Pew Research Center for the People and the Press claims that Ò11 percent of Internet users – 14 million Americans – read blogs,Ó and that growth has been astounding – Òin 2003, 2.5 million people blogged and in 2004, as many as 8.8 million people blogged.Ó[3] According to measurement tool technorati.com, 15,000 new weblogs are created every day and new conversations are initiated every 3 seconds.[4] Today, Òcitizens consume the content that citizens create.Ó[5] But is citizen journalism affecting the way news is reported and received as much as it has been hyped to?

This is a huge area of concern that is especially worrying for journalists and the newspaper industry, as it foretells a time when newspapers may not even be necessary anymore. It is obvious that people in the business of journalism are concerned: the theme of MITÕs Communications Forum this year was ÒWill Newspapers Survive?Ó and HarvardÕs Shorenstein Center for Press, Politics and Public Policy celebrated its 20th anniversary with a series of panel discussions on topics including ÒTraditional News Media: Optimism, Pessimism and RealismÓ and ÒNew Media and News: Peering Over the Horizon.Ó At the same time, the growth of citizen journalism also raises issues for citizens themselves. The use of the word ÒcitizenÓ to describe their form of journalism carries with it connotations of participation in a democratic society. Does citizen journalism really have democratic potential and what does that mean for society? This Communications and Media Studies senior project will look into all of these issues surrounding citizen journalism.

 

Project Significance

            Firstly, this project has great social and academic significance as it deals with a current phenomenon that is pertinent to our abilities to be well-informed citizens of a democratic society. Recent events such as the London train bombings in 2005 show how citizen journalism played an active role in shaping media coverage in the immediate aftermath. A smoky image of people being evacuated along a train tunnel minutes after the bombing was taken by Adam Stacey on his camera phone, and posted online on Alfie DennenÕs mobile blog within an hour of its occurrence.[6] Over the next few hours, news organizations such as the BBC, CNN and the New York Times jumped on this picture and used it in their breaking news reports. This camera phone picture, taken by an ordinary Londoner at a place and time that was not accessible to the cameramen of mainstream media, has come to define the London train bombings, and demonstrates how the relationship between mass media and society is changing. The debate on the use and significance of citizen journalism is very vibrant right now, and I hope to join the conversation.

            Secondly, this project also has political significance. Citizen journalism has become involved in the United StatesÕ political scene, one recent example being the video of Senator George Allen using the racial slur ÒmacacaÓ during a campaign stop spreading like wildfire through YouTube.com, stirring up enough controversy that finally cost Senator Allen his 2006 bid for re-election.[7] As the 2008 elections approach, many candidates have recognized the power of citizen journalism and are beginning to harness it through posting videos online and recruiting political bloggers as part of their campaign. It will be exciting to see how much citizen journalism will affect the upcoming elections.

            Third, this project is personally significant. As I am personally involved in using the Internet to get my voice heard, and have a deep-seated interest in the numerous issues surrounding this powerful tool, this project will help me see how my actions and interests fit into the bigger picture.

            This project also took on another level of significance in light of the shooting that occurred at Virginia Tech on Monday, April 16th, 2007. In the hours that followed, it was the blogs of Virginia Tech students that provided eyewitness accounts of what had happened and a live count of the death toll. Unable to provide this news faster than the students themselves, the mainstream media turned to these blogs as their sources of information, often lagging behind the blogs in the death toll (ABC News was still reporting a death toll of 20 students when it had already reached 33 on blogs – which later turned out to be the correct number). A video of police running with their weapons drawn and gunshots being fired in the background, captured by a student with his cell phone camera, became the backdrop of all the mainstream mediaÕs reporting. This incident, one of the first major ones since the birth of social networking sites like Facebook and MySpace, resulted in a furor of activity that may also have had a harmful effect on the public sphere by providing un-vetted misinformation. While I am deeply moved by this incident and continue to pray for the students at Virginia Tech, I also recognize the significance that it has for the role of citizen journalism in the media industries.

 

 

Literature Review

            In order to better understand the discussion of citizen journalism, I will first provide background information in certain key areas: the role of journalism, the rise of the Internet and the Internet as a form of mass media, a working definition of citizen journalism, examples of different forms of citizen journalism, and the current conversations on issues surrounding citizen journalism.

The Role of Journalism

            The press, or journalism, is often referred to as the fourth estate – a necessary component that acts as the watchdog for a healthy democracy. This is a huge responsibility, indicative of the important and integral role that journalism plays in our society. According to Michael Schudson, journalism is Òthe business of a set of institutions that publicizes periodically (usually daily) information and commentary on contemporary affairs, normally presented as true and sincere, to a dispersed and anonymous audience so as to publicly include the audience in a discourse taken to be publicly important.Ó[8] In this definition, we see that journalism is both a ÒbusinessÓ and at the same time a practice that should serve the public interest – goals that seem to be mutually exclusive. Two models that are used to understand the media business – the market model and the public interest model – provide different frameworks within which to analyze and understand this tension between business interests and the public interest that exists in journalism.

Market Model vs. Public Interest Model

            The Market Model is similar to the perfect competition or free market model that one would encounter in economics. It suggests that ÒsocietyÕs needs can best be met through a relatively unregulated process of exchange based on the dynamics of supply and demand.Ó[9] In other words, profit-seeking businesses will always be able to provide for the demands of consumers as long as there is free competition amongst producers. Hence, the media should not be regulated by the government. Instead, by being profit-seeking, it will best be able to meet the publicÕs needs. While this economics-focused model argues that having a free market promotes efficiency, responsiveness, flexibility and innovation within the media industry, it can also give rise to monopolies or homogenized competition, which are a disservice to the public.[10]

            Applying this framework to journalism provides an explanation for some recent trends. For example, news producers have both been responsive and flexible to the demands of their consumers, giving them more of what they want and less of what they do not want, and adapting to these demands quickly. However, these advantages of free markets have resulted in a sharp rise in the production of infotainment – a watered-down version of news programs, including more entertainment features than serious content. The need to remain competitive and increase viewership in the short run has led many news broadcasters to produce more infotainment and less Òhard news.Ó Such news programs are unlikely to provide enough Òinformation and commentary on contemporary affairsÓ[11] to produce an informed citizenry.

Furthermore, in order to stay ahead of the competition, news producers have found it necessary to constantly provide news, whether it be on cable television with news around the clock, or through morning and evening editions of the same newspaper with ÒnewÓ news later in the day. Due to the flexibility, efficiency and innovation of news producers in a free market, they have responded to consumer demands by providing a neverending stream of news. Although it may appear to be a good development at first, the pressure on journalists to constantly produce new stories has resulted in a sub-par standard of reporting, with sources that are not thoroughly checked because of the time pressure to be the first to break the news.

            More worrisome is the fact that mergers and acquisitions have taken place in the media industry resulting in the convergence of a few big media conglomerates controlling numerous sources of information. Unbeknownst to most of the population, when they switch from CBS to UPN, or from MTV to Nickelodeon, they are still watching content owned by Viacom. Even when they watch Paramount films and read books published by Simon & Schuster, they are still receiving content controlled by Viacom.[12] Six media conglomerates – Viacom, Time Warner, General Electric, Vivendi, News Corp, and Disney – control ninety percent of what we see, hear, and read.[13] That is scary to say the least. What happens to democracy when only a few powerful voices can be heard? In the strong words of Ronnie Dugger, Òthese few corporate monarchs set the pervading tones and agendas for us all. ÉFreedom of the press has been upside-downed into corporate control of the pressÉ Freedom of the press, far from guaranteeing democracy – its purpose when the country was founded – now protects the corporations that are methodically debasing democracy.Ó[14]

Unlike the Market Model, the Public Sphere Model, on the other hand, suggests that the free market does not satisfy all of societyÕs needs.[15] Moreover, there are some societal needs that Òsimply cannot be met via the marketÕs supply and demand dynamic.Ó[16] These needs, such as diversity and substance, are in the public interest, but because they have little economic value, are disregarded in a market system based on consumer purchasing power. Finally, the Public Sphere Model argues that Òbecause it is vital to a robust democracy, media content cannot be treated as merely another productÉ profitability cannot be the sole indicator of a healthy media industry.Ó[17] As such, this model acknowledges the role that the government can play in the media industry to ensure that public interests are met.

According to Croteau and Hoynes, analyzing the media through the public sphere framework reveals some shortcomings of the free market system. Firstly, the free market is not democratic – the company with the most money is entitled to more power and influence in the marketplace. Secondly, as a result of the undemocratic nature of the free market, inequality is perpetuated. The income inequality present in society is reflected in the media: as explained above, we tend only to hear the voices and opinions of the rich and powerful mediaconglomerates, while independent sources struggle to be heard. Third, the free market system does not have moral values, as everything is based on profitability. Lastly, the free market is unable to meet social or democratic needs.[18] For example, the public media is Òan invaluable resource that should be available to citizens regardless of their ability to pay,Ó[19] but the forces of supply and demand do not allow for the provision of such public goods. Also, news created toward Ògrabbing and holding the attention of consumers by shocking or pandering to themÓ[20] does not serve to inform the public and allow them to participate in meaningful democratic discussion.

Evidently, the basic difference between the Market Model and the Public Sphere Model is the way in which they view people: the Market Model sees people as consumers whereas the Public Sphere Model sees people as citizens.[21] While the Market Model depicts the reality of journalism these days, the Public Sphere Model illustrates an ideal of what journalism should look like: a system that is accessible to everyone, where there is a free flow of information, and where there is breadth and diversity in the ownership and control of media outlets.[22] The development and rise of the Internet as a new form of mass media has brought journalism one step closer to this ideal.

The Rise of the Internet

            Most of us today cannot remember the world without email, instant messaging and Google. ParentsÕ stories of growing up without computers sound sacrilegious to todayÕs Information Age individuals working in a knowledge-based economy. Although the Internet is relatively young, it has revolutionized mass communications in such a way that people now think of time as pre-Internet and post-Internet. In fact, the Internet started out as a military system and only became available to the public in 1995.[23] However, in the short span of ten years, the growth of the Internet has been staggering. In December 1995, the Internet had 16 million users, or 0.4% of the world population. Just five years later, the number of users had skyrocketed to 361 million, more than 22 times the original number.[24] The latest statistics in December 2006 indicate that there are now 1.1 billion Internet users, making up 16.6% of the world population.[25] This rate of growth is unprecedented. According to some media analysts, Òit took electricity 50 years to reach 50 million users in the United States, whereas it took radio 38 years, it took personal computers 16 years, it took television 13 years, and it took the Internet just 4 years.Ó[26] Indeed, John Pavlik did not exaggerate when he hailed the Internet as Òthe first and perhaps most powerful medium of global interactive communications.Ó[27]

            Not only is the Internet revolutionary because of its global reach, it is also the one medium that has been able to integrate all other forms of communication. While the television combined only audio and video, the Internet embraces Òall the capabilities of the older media (text, images, graphics, animation, audio, video, real-time delivery).Ó[28] What is more, the Internet also enables Òinteractivity, on-demand access, user control, and customization.Ó[29]The Internet has undeniably become a form of mass media. But that is not all. The Internet is still constantly growing and evolving as users explore its different facets and discover new ways of harnessing its communicative power.

The Rise of Blogging

            One of these new forms of communication is the web log, better known as the Òblog.Ó A blog is an online journal of sorts, a personal space on the Internet that a blogger (someone who writes a blog) can fill with whatever content he/she pleases. Some Internet users have used their blogs to talk about their everyday lives, to provide insight into their line of work (work blogs), to talk about new gadgets and technological developments (tech blogs), to comment on politics – the list is virtually endless. According to one journalist, these blogs are Òproliferating like stars in the sky.Ó[30] 74.9 million stars, to be more exact – a result of the blogosphere (total blogs tracked) doubling every 5-7 months from 2004 to 2006.[31] Although the recent doubling rate of blogs (tracked by Technorati) has slowed to 320 days – and this is slow only in comparison to its initial growth rate – it is more because of TechnoratiÕs improved ability to filter out splogs (spam blogs). TechnoratiÕs April 2007 ÒThe State of the Live WebÓ report boldly claims that Òthe state of the Blogosphere is strong, and is maturing as an influential and important part of the web.Ó[32]

            While a good number of these blogs are personal rants, have low readership, or could even be dead, there are a number in each industry/field that have risen to the level of national prominence. For example, in the area of politics, blogs like Daily Kos (http://www.dailykos.com), a liberal blog, receive about 600,000 daily visits.[33] Engadget (http://www.engadget.com), a tech blog, ranked number 19 in TechnoratiÕs ÒTop 50 Blogs and Mainstream MediaÓ ranking, with more than 20,000 inbound blog sources.[34] Indeed, the blogging phenomenon has changed the information landscape. ÒThey [blogs] were the first tool that made it easy – or at least easier – to publish on the Web.Ó[35] Anyone with a computer now owns a press.[36] No longer are individuals merely consumers, they are now also producers of information. This paradigm shift from consumer to consumer and producer has sparked an entire movement of user-generated content now known as Web 2.0.

Web 2.0

            The combined December 25, 2006 and January 1, 2007 issue of TIME was titled ÒPerson of the Year: You.Ó On the cover was a graphic of a computer showing a YouTube video being played. Reflective Mylar was used to create a mirror for the screen portion of the graphic because it Òliterally reflects the idea that you, not we, are transforming the information age.Ó[37] This development from the Internet as simply another means through which producers could reach consumers to the Internet as a tool for consumer empowerment has been dubbed ÒWeb 2.0.Ó In the age of Web 2.0, it is Ònot enough just to find that obscure old movie; now you can make your own film, distribute it worldwide and find out what people think almost instantly.Ó[38] Not surprisingly, a plethora of websites has sprung up to jump on the Web 2.0 bandwagon.

            Some noteworthy websites that promote the Web 2.0 mindset include:

This list is certainly not exhaustive, with many more websites emerging to join their ranks every day.

            Whether all this user-generated content can be considered citizen journalism is questionable as it depends on oneÕs definition of citizen journalism, which is by no means set in stone at this point. What is clear though, is that Òfrom YouTube auteurs to bloggers to amateur photographers competing with the paparazzi, user-generated content is revolutionizing the media landscapeÓ and is something that everyone, especially those in the media industries, needs to be aware of.

Working Definition of Citizen Journalism

            Citizen journalism is one of many buzzwords that were born as a result of the development and rise of the Internet. Broadly speaking, it refers to a break down in the traditional relationship between the Òmonologue broadcasterÓ and the Ògrateful viewer.Ó[41] Because of the globalization and empowerment that the Internet causes, Òjournalists now need to think about a global audience that not only reads what they write and report but can comment, provide perspective, and offer newinsight into the complexities of an increasingly global society.Ó[42] Much like how the clothing brand FUBU acquired the meaning ÒFor Us, By UsÓ (referring to African Americans) in its attempt to make a statement against predominantly white-owned sportswear companies exploiting African American culture for their clothing designs, citizen journalism has come to mean a type of journalism that is Òof the people, by the people, as well as for the people;Ó[43] a type of journalism that has its roots in a dissatisfaction with the quality of news coming from the media conglomerates.

            However, many in the media industries agree that citizen journalism is somewhat of a misnomer. Journalism, according to Phil Primack, is a process Òthat centers on fact-based, balanced, edited and verified information, presented in a coherent and understandable way, to as broad an audience as possible.Ó[44] It is a Òscience that requires some training and qualifications, certain ethical standards, and credibility.Ó[45] Therefore, so defined, it is not possible for any random citizen to be a journalist, but it is, however, possible for any random citizen to practice journalism, provided that facts are checked, information is verified, and the information is broadcast – a given with the Internet.

            Looking at the bigger picture, Bill Densmore claims that Òthe phrase Òcitizen journalismÓ is an imperfect attempt to describe a new class of observer and participant in the public sphere.Ó[46] According to Densmore, before the Industrial Revolution things moved at a slower pace and citizens were able to engage in civic affairs locally and personally, thus there was little need for a journalist. But as the world population grew, globalization occurred, and business and communication took place at a faster pace, citizens were less able to personally experience everything that was going on around them; Òand so the civic sphere began to depend upon proxies of the public to gather critical news – journalists.Ó[47] However, over time, commercial interests have taken over these journalistic services, influencing the type of news that is reported and preventing Òinformation necessary for the functioning of a democracyÓ[48] to be broadcast. Citizen journalism is therefore the new development of citizens taking advantage of the low cost of entry, through the Internet, to once again observe and participate in the public sphere. It is a Òform of social productionÓ[49] that is redefining the concept of community on the Internet.[50] As such, the concept of citizen journalism is constantly changing and evolving every day.

            In the seminal report ÒWe Media: How Audiences are Shaping the Future of News and Information,Ó citizen journalism is described as Òa citizen or citizens playing an active role in the process of collecting, reporting, analyzing anddisseminating news and information.Ó[51] This is the working definition of citizen journalism that will be used for the purposes of this thesis. To further elaborate on this definition, citizen journalism:

 Écan encompass blogs that represent commentary on the dayÕs events or blogs that serve as community news postings. It can involve a wiki, in which a news item or commentary is posted and anyone can add to or edit it. It can be a podcast reviewing favorite groups on a local music scene. It can be a collaborative effort between a reporter and experts to write and report a story, or it can entail a niche group of people, such as office workers or homeless activists, who publish news, information, and insights about their world.[52]

While it may seem as if citizen journalism is creeping into every aspect of mainstream media to overthrow existing practices, it is important to realize that citizen journalism is not necessarily an attempt to take over the traditional news media, but to complement and supplement it.[53] In fact, both forms of journalism will not be able to survive independently. This discussion will be pursued later in the thesis.

Types and Examples of Citizen Journalism

            To ensure a more complete understanding of the different forms that citizen journalism can take, this section of the literature review will showcase a few examples. The following examples are by no means better than others, but were selected more to clearly illustrate the different types of citizen journalism. The types of citizen journalism highlighted here are also not exhaustive. As this field is changing every day, not only is an exhaustive list virtually impossible to compile, it will also be out-of-date within minutes.

Hyperlocal News – Backfence.com

Figure 1: Screen shot of Backfence.com (17 April, 2007)

 

Backfence.com, started by Mark Potts and Susan DeFife, revolves around the idea of, literally, a back fence – but in virtual reality. Before the age of computers, the back fence was the place where conversations between neighbors frequently took place, where information about the local community was exchanged. Now, people rarely have the time to stand at their back fences and talk to their neighbors. They may work long hours, have to shuttle the children around, or may simply want to multi-task. Not only does Backfence.com allow people to do all that they need to do while still keeping in touch with the goings-on in their neighborhood, it expands the conversation from one between next-door neighbors, to one between everyone in the entire community. Answers to questions such as ÒWhat's happening with the new development down the street? Does anybody know a good house painter? What's the best place in town to find good Thai food? Who's going to be the new junior high school principal? Anybody got tips about good bike trails? When is the next PTA meeting?Ó[54] can all be found at Backfence.com, where all content is citizen-generated. In their words: Ònone of us knows as much as all of us.Ó[55]

            Accordingto co-founder Susan DeFife, Backfence.com was started Òto fill a gap left by metropolitan daily newspapers that were stretching to cover the ever-expanding metropolitan area.Ó[56] What is exciting about Backfence.com is that although it began by catering to one neighborhood in the suburbs of Washington, D.C., its model of providing hyperlocal news has caught on and Backfence.com now operates in 13 different neighborhoods, including some in California and Illinois. The founders have also been able to make this venture economically viable by hosting local advertisements and online business listings, and have even recently received funding from investors.

International News – Globalvoicesonline.org

Figure 2: Screenshot of Global Voices Online (17 April, 2007)

           

Global Voices Online is a non-profit citizen journalism projectthat was initiated by Harvard Law SchoolÕs Berkman Center for Internet and Society. The website aims to Òaggregate, curate, and amplifyÓ[57] global conversations, drawing special attention to areas and people that are usually overlooked by the mainstream media. In order to ensure the credibility and legitimacy of the bloggers and the stories that they contribute to the website, Global Voices Online has an international team of volunteer authors, regional blogger-editors and translators that have either been invited to contribute or hired (editors). Because these people are natives of their country, they are able to understand the context and relevance of the overwhelming amount of information that comes out of their country every day, to sieve through this information, make sense of it, and highlight what mainstream media is leaving out and bloggers are picking up.[58]

            The team at Global Voices Online recognizes that Òthe international English-language media ignores many things that are important to large numbers of the worldÕs citizens, É[and] aims to redress some of the inequities in media attention by leveraging the power of citizensÕ media.Ó[59] Part of their work towards this goal includes an Outreach program that helps people in oppressed areas to find their voice online, and the daily translation of their news content into seven different languages – perhaps more in the future.

Online Newspaper – Ohmynews.com

Figure 3: Screenshot of OhmyNews (17 April, 2007)

Seven years ago, before citizen journalism was a buzzword, Oh Yeon-ho of South Korea started OhmyNews, an experiment that he hoped would encourage Òevery citizen to be a reporter.Ó[60] Seven years later, OhmyNews has become a poster child for citizen journalism. The original Korean version of OhmyNews began with 727 citizen reporters and 4 editors,[61]and now boasts 41,000 citizen reporters.[62] All articles are read by staff editors before being published online – Òabout 70 percent of the roughly 200 stories submitted each dayÓ[63] make the cut. In fact, according to Oh, Òwhile citizens like to write their own articles, many also like to be edited by professional journalists.Ó[64] With this in mind, OhÕs model has merged the benefits of citizen journalism, such as its diversity of voices, with the benefits of traditional journalism – its editing and vetting capacity. Furthermore, OhmyNews has an interesting economic aspect: contributors of top stories that make it to the front page are paid ten to twenty dollars, and Òsite users can pay a ÒtipÓ to a particular storyÕs citizen reporter if they like the story.Ó[65] This could very well become a business model for citizen journalism in the future.

In 2003, this OhmyNews model of journalism was replicated in Denmark by Eric Larsen, creator of Flix.dk.[66] Soon after, in 2004, an English version of OhmyNews – OhmyNews International – was launched. This expansion in outreach was followed by an expansion in content to include podcasts and video with citizen anchors. Most recently, OhmyNews Japan debuted in 2006 with 1,000 citizen reporters.[67]Oh may not have realized this back in 2000, but what he has started could very well be the basis for a new model of journalism. ÒThe traditional paper says ÔI produce, you readÕ,Ó claims Oh, Òbut we say Ôwe produce and we read and we change the world together.ÕÓ[68]

Collaborative News – Wikinews.org

Figure 4: Screenshot of Wikinews (17 April, 2007)

 

Employing the same software technology of its better-known counterpart Wikipedia, Wikinews uses a wiki to enable anyone to revise or contribute content.[69] As such, news stories can be built from a single sentence describing an event or observation, with contributors adding, removing, and/or improving on the content. It is everyoneÕs collaborative effort that creates the news stories on Wikinews. This form of ÒjournalismÓ facilitated the reporting of incidents such as the London train bombing in 2005 and the Indian Ocean tsunami in 2004. In both cases, Òthe beginnings of Wikinews articles appeared on the site within minutes of the events. Initial information was just a few sentences, but revisions were made every few minutes,Ó[70] and in this manner, a news story was developed. The beauty of wiki technology is that even today, years after those two events, the articles can still be revised to further improve their accuracy or updated to reflect new information.

            While it is inevitable that ÒJohn SeigenthalersÓ[71] will occur now and then, Wikinews has gone to great lengths to ensure that the news published on its websites is as close to journalistic standards as possible. A Wikinews guide to writing an article begins by asking the question ÒIs your story news?,Ó directing users to the Wikinews content guide where specific instructions are given: articles must be written from a neutral point of view, sources must be cited, and reporting must be original.[72] And if any of these standards are not met, we will have to trust the 10,299 registered users (as of October 2006)[73] to discover and revise.

 

 

Vlog – Jetsetshow.com

Figure 5: Screenshot of Jetset (18 April, 2007)

 

            In the beginning, there were blogs where people could scribble their thoughts online. Most were text-only. Then, as it became easier to upload and store photos on the Internet for free, people began inserting images in between their text and setting up photologs, or the pictorial version of a blog. Now, with YouTube – a free distribution channel allowing anyone and everyone to be producer, director and actor, we have the vlog (video blog). Jetset, one of many vlogs currently in cyberspace, is a Vloggie Award winner. Created by Zadi Diaz and Steve Woolf, it is a five-minute weekly installment about global teen culture, featuring correspondents in both the United States and Japan.[74] Unlike other vlogs that feature people talking about their own lives, Jetset provides an informal and upbeat kind of Òsoft news.Ó

            Combining the concepts of vlogs and podcasting, Justin Kan has coined the term ÒlifecastingÓ to describe his project, Justin.tv. Kan has a camera attached to his head 24/7 – in the bathroom, on a date, in the car, everywhere he goes – that delivers a live feed to Justin.tv. The only time the camera is taken off his head is when he goes to bed. Essentially, what this means is that by going to his website, we can see and experience the life of Justin Kan for ourselves. Although Justin.tv has only been broadcasting live for 30 days (as of April 18, 2007), it has already gained hundreds of loyal viewers. Using a business model based on product placement, ÒKanÕs ultimate goal is to build the site into a network of hundreds of lifecasters, each with their own channel, making it yet another competitor to traditional television.Ó[75] While it is unclear if KanÕs ÒlifecastingÓ is citizen journalism per se, it will be interesting to see how it develops and if citizen journalists will adopt the concept.

 

 

Pro-Am Collaboration – Assignmentzero.net

Figure 6: Screenshot of AssignmentZero (18 April, 2007)

 

Initiated by New York UniversityÕs Jay Rosen in March 2007, AssignmentZero is an experiment in pro-am journalism. ÒProÓ refers to professional journalists who will guide, edit, set standards, oversee fact-checking and ultimately publish the final version of the story. ÒAmÓ refers to members of the public – citizen journalists – who will voluntarily contribute to the project on their own time if they feel so inclined.[76] Pro-am journalism, inspired by KoreaÕs OhmyNews, is the collaborative effort of both professionals and citizen journalists to produce news stories. While this project is still in the experimental stage and its outcome is hard to predict, the hopes of a future model for journalism rest on its success. In the words of Rosen, ÒAssignmentZero is a starting point, a base line. Who knows where we will end up. But if reporting in the open style ever comes into its own – at our site or someone elseÕs – that might very well change journalism and expand whatÕs humanly possible with the instrument of a free press.Ó[77]

 

Many other examples of citizen journalism exist on the Internet, with that number increasing every day. The Òcase studyÓ examples presented here illustrate the changing relationship between information and society. While in the past society lapped up whatever information the mainstream media presented to it, now society is playing an active role in aggregating, organizing, and even creating information. However, there are two sides to every coin. Citizen journalism has a lot of potential, but it is not perfect.

 

 

Method

Interviews

            Considering the fact that citizen journalism directly affects the livelihood of journalists and those working in the various media industries, it was only logical that I should interview industry professionals to get a sense of the sentiments of those in the field. My list of people to interview started out with contacts provided by both of my thesis readers, as they knew suitable people through their line of work. Some of these