Advertising vs. Paid Content

A guest post written by Eric Clemons on TechCrunch, "Why Advertising is Failing on the Internet," predicts that online advertising will continue to fall:  "It’s not that we no longer need information to initiate or to complete a transaction; rather, we will no longer need advertising to obtain that information.  We will see the information we want, when we want it, from sources that we trust more than paid advertising." He also breaks down his scenarios for making money online.