Time weighs in on fate of newspapers

Here's a follow-up to my post a few days ago.  I wrote about the rash of articles recently published on the fate of the newspaper.  Today, Time published "How to Save Your Newspaper," an article by Walter Isaacson (former managing editor of Time).  His theory?  Web advertising is not delivering enough to give content away for free.  It's time to start charging.  And he advised small payments for content, rather than subscriptions:

"The key to attracting online revenue, I think, is to come up with an iTunes-easy method of micropayment. We need something like digital coins or an E-ZPass digital wallet — a one-click system with a really simple interface that will permit impulse purchases of a newspaper, magazine, article, blog or video for a penny, nickel, dime or whatever the creator chooses to charge."