Demand-side plea for 'news literacy' in classrooms

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Jim Klurfeld and Howard Schneider wrote sports stories together at the Syracuse University Daily Orange as undergraduates. They started a weekly paper on Cape Cod. And they rose close to the top of the mainstream media world as editorial-page editor, and executive editor,respectively, of Newsday, the big Long Island daily. Now they have teamed up together at the Stony Brook University to start their next career -- tending to the "demand side" of journalism. The duo, working with grants from both the Ford and Knight foundations, are developing a news-literacy curriculum for the nation's schools and colleges. Learn why in this 23-minute audio interview with Bill Densmore of the Media Giraffe Project. (DOWNLOAD CURRICULUM POWERPOINT -- 11MB)

Click on the carat of the bar below to launch the audio, or download an MP3 podcast version. (Size: 5.5 MB)
You can also click to a audio of Jim Klurfeld describing the curriculum (goes with the PowerPower).
  A VIDEO VERSION of this interview is available.