JTM-MN: What will sustain civic journalism -- a roundtable

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A key challenge facing local online news entrepreneurs is basic -- survival. Beyond advertising, very few have found a way to be paid well enough to envision long-term operation. Join this session at "New Pamphleteers/New Reporters," in which a group of entrepreneurs post the question: "Will citizen communities support high quality journalism? Ideas, models wanted." Among participants: Leonard Witt of the Representative Journalism project in Northfield, Minn., Marjorie Freivogel, founder of the St. Louis Beacon; and Jim Shaffer, former newspaper executive and business-school dean. One idea: Sell interests in a non-profit entity -- perhaps a co-operative that would be viewed as a sort of "civic infrastructure." Shaffer discusses his effort to raise funds to acquire the Portland, Maine, daily.  A discussion ensues about how much money is needed, with Tracy Record of the West Seattle Blog, offering thoughts. Also participating: Mark Fuerst of Public Media Management, and Jeremy Iggers, of the Twin Cities Media Alliance.

Click on the carat on the left of the bar below to launch streaming audio of the session, or download an MP3 podcast for offline listening.