AUDIO: Crowdsourcing in Orange County: the the audience steps in

http://newshare.typepad.com/mediagiraffe/2007/05/crowdsourcing_i.html

Glenn HGlennhallocr052207tall, deputy editor of innovation at the Orange County Register, was surprised when the newspaper turned on comments at the bottom of news stories during a series of wildfires. Immediately, a reader thousands of miles from Southern California posted asking about the safety of her grandmother. The audience took it from there. In another incident, the paper's web editors posted a simple question: How is your service from Time-Warner Cable, which had recently taken over the region's cable TV franchise. Neither the website nor Time Warner were expecting the result. Hall discusses these two examples of the audience-as-contributor in a 4 minute podcast with Bill Densmore recorded May 22, 2007 at Stanford University's "Innovation Journalism" conference. 

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