Help us spotlight media innovation which fosters participatory democracy and community . . . send ideas for profiles to mediagiraffe@journ.umass.edu . . . . / . . . . also: Internship opportunity for UMass students
ESSAY: "Fortune" editor nails dilemma for media: Will the public pay for what's good for it?
Submitted by Bill Densmore on Fri, 01/20/2006 - 11:49.
in
http://money.cnn.com/2006/01/17/technology/pluggedin_fortune/
Fortune Magazine Editor-at-Large Justin Fox has written a tight, clear essay on the dilemma faced by mainstream media in the digital age. He says the media has to figure out how to offer "less of more" -- more variety to smaller niches of consumers -- while operating with ever-decreasing classified revenues. And in the end, he says, media executives have to find out if consumers will be willing to pay for it. Link to the full piece on Fortune or at the Media Giraffe blog site.