The Media Giraffe Project mission

Innovation for democracy; standing above the crowd

 

THE MISSION

The Media Giraffe Project (MGP) mission is to foster participatory democracy and community. We do so by discovering and celebrating above-the-crowd individuals making innovative, sustainable use of media. They use fresh, effective tools and approaches that empower and inform citizens. 
 
By focusing on media role models, our website, conference, planned book, film, curricula, and workshops, we:

  • Celebrate and support innovation in both traditional and emerging media. 
  • Help citizens find and support -- as both consumers and creators -- media that informs civic dialog and aids open, participatory government.

THE PROBLEM 

The Media Giraffe Project responds to growing public concern that U.S.  media are increasingly less able to equip citizens with the knowledge they need to demand accountability in government. This threatens effective democracy and communities. 

LINK: READ MORE ABOUT THE PROBLEM

A COMMON GOAL

The Media Giraffe Project takes the view that individuals -- both inside and distinctly apart from large media organizations -- have a common goal of fostering participatory democracy and community, and that they will work together when given the opportunity.

Journalists -- and a public increasingly able to contribute to the news conversation -- need role models. By focusing on exemplary individual "giraffes" -- rather than institutions or policies -- the Media Giraffe Project tells compelling stories, avoids jargon and assumes no prior knowledge of journalism or media topics.

ONE SOLUTION  -- FOCUS ON PEOPLE

We believe focusing on the stories of individual people is the best way to inspire additional leadership and action.

Since April, 2005, the Media Giraffe Project has been finding and spotlighting individuals making innovative, sustainable use of media (new and old) to foster participatory democracy and community. Because of their above the crowd work, we call these individuals media giraffes. Our intent is to provide role models, and to regularly convene these leaders.

Read more about what makes someone a Media Giraffe.


We feature these giraffes in our profiles database ; it's part of our first-phase objective to gather research on up to 300 prospective "media giraffes." 

To learn about the Media Giraffe Project's initiatives over three years, CLICK HERE.


WHO IS OUR AUDIENCE

The audience for the Media Giraffe Project's work includes media professionals as well as two growing groups -- citizens who have responded to the calls of "media-reform" activists, and citizens who are using new technology to practice journalism and public-policy advocacy part time or as an avocation. 

WHAT ARE WE ACHIEVING

The Media Giraffe Project, working in collaboration with citizens, media insiders and groups, seeks to contribute to realizing three visions within five years. 

LINK: READ MORE ABOUT WHAT WE'RE ACHIEVING




 

 

 

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