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Mark Potts
Falls Church, VA

600 Abbott Lane
Falls Church, VA 22046

"We are not editing content, we are just letting the community do what it wants to do. It is a cost issue, a philosophical issue and a legal issue. We just believe there are stories out there that need to be told that people want to tell . . . and they don't want it mangled by somebody else."
Mark Potts, in an Oct. 14, 2005 MGP interview

Photo Linked From: http://recoveringjournalist.typepad.com/mark_potts.jpg

Former Backfence founder starts new business to help local sites

August 4, 2009. Mark Potts (along with other known names in media, including Jeff Jarvis) started a new company to help local sites earn money. Potts once ran Backfence, a collection of local sites, but it failed for financial reasons. He's now coming back with GrowthSpur, which offers a host of services to try to help the kind of sites he originally intended to start up. You can read more on the GrowthSpur website, or in this Business Week article.

On June 29, 2007, Potts' previous business, BankFence.com, posted a notice on its 13 websites that it was shutting down. Read analysis by:

  • Paul Farhi writing at the American Journalism Review
  • Kate Kaye writing on ClickZ
  • Peter Krasilovsky writing at his LocalOnliner blog
  • Rafat Ali writing at PaidContent.org


    Backfence secures $3 million in venture-capital funding
    Backfence local advertising strategy discussed
    Read a Q&A session with Mark Potts at: http://www.mallasch.com/journalism/article.php?sid=1184

    This Just In, From The Guy Next Door

    by Howard Kurtz

    Potts and his partner, Susan DeFife, are launching Backfence.com in two Fairfax County towns, McLean and Reston, early next year. If the idea flies, they would expand to 16 other metropolitan areas over three years, with 10 town-size sites in each market.

    What makes this a noteworthy challenge to the traditional Big Media model -- we report, we decide -- is that Potts and DeFife want ordinary folks to do most of the work, with no more compensation than an occasional T-shirt. That would be a seismic shift from the top-down approach in which news organizations judge what is worthy of mention and customers have to take what they can get.

    EXCERPTED FROM: http://www.washingtonpost.com/wp-dyn/articles/A60249-2004Dec12.html

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