"Blogs will get their fair share of Internet advertising, and probably more than that, because they attract a particularly influential audience. But the reason I've been skeptical is because blogs are still in their infancy. Drudge Report alone probably gets more traffic than all the top 100 blogs put together. Web properties such as Daily Candy and Flavorpill have done a much better job so far of packaging up an audience for advertisers. So everyone should just cool it, produce great entertainment, and let compound growth work its magic. Marketers are much more impressed by numbers than by hype."
Nick Denton, in a web Q&A interview by Zachary Rodgers at the ClickZ Network on July 6, 2004
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Nick Denton is a former newspaper financial journalist who moved to the online world during the dot-com boom of the late 1990s and has made a success of web-based publishing using the traditional ad-supported model.
His Gawker Media Inc. online publishing group puts out web-only blog titles on pop-culture topics such as Gizmodo, Fleshbot and the politic-gossip Gawker. He is also the backer of the Lafayette Project, a service which aims to automatically aggregate the best of weblog writing.
Denton has been involved in internet media since 1996, first writing on the subject for the Financial Times of London, and then founding two companies in the late 1990s.
After graduating from Oxford University, Nick began his career as a foreign correspondent for the FT during the revolutions in eastern Europe. Later, while investment banking correspondent, he co-authored All That Glitters, the definitive account of the collapse of Barings Bank.
Denton's own blogsite carries a brief bio.
An interview with Gawker's editor as of May, 2005 is here.
"Nick Denton applies the same formula to every blog he launches: find a niche topic with broad appeal to young men, recruit a talented and crass young writer who's in it as much for the exposure as the paycheck, come up with an irresistible title, promote (and cross-promote) like hell, and wait for advertisers to call."