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John McManus, Ph.D. |
Summary: |
By MGP, May 21, 2009 Grade the News started in 2000 with the goal of rating the news in San Francisco. It ended in 2007 when funding tapered off. During that reign it received various grants (from the Gerbode Foundation, Knight Foundation, and Ford Foundation), and had several homes, starting in a public television station in San Jose, relocating to Standford University, and then returning to San Jose, ending up at San Jose State College. Recently, John McManus has taken the lessons learned from this news literacy project and put them into a multimedia book, writing:
_________________________ One solution -- change marketplace demand If one of the markets shaping the news is for readers and viewers, the public has a chance to influence the quality of the news it receives. If newspapers and TV stations in the Bay Area were to gain or lose audience because local residents could readily distinguish quality and insist on it, there would be a financial incentive to upgrade the news. Our job is to acquaint Bay Area citizens with what they should be able to expect from the news and alert them to differences in quality that may be difficult to evaluate if they don't have the time to really study the news. We have no political ax to grind, although we do have a bias -- that the primary purpose of journalism is to maximize public understanding of current issues and events, not maximize return to owners.
_________________________ See John McManus's commentary "This Wolf Call Is Real." See also: Grade the News's analysis of the power shift toward advertisers when newspapers go to the free distribution model, "At free dailies, advertisers sometimes call the shots", by Michael Stoll |
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