What are the new roles for journalism -- and journalists?

Journalism That Matters:
Adapting Journalism to the New News Ecology
(A Poynter Conference)

                                                                       Some 15,000 U.S. jouPoynter.orgrnalists have left theire jobs in the last couple of years. The New News Ecology means new jobs, new tools, new relationships, new businesses.

Journalism's very survival -- at least its values and purpose -- depends on the ability of news organizations -- and citizens -- to adapt to a dramatically evolving landscape. Who -- what -- will emerge as the journalism leaders of the future if the legacy organizations fail to cross the chasm to the new news ecology? 

Where, now, does the news industry end, and begin? As some newsrooms shrink and morph, what -- and where -- are the new roles for journalists -- and journalism -- in a broader civic sphere? How do we match journalism with the work of non-profit organizations, government, civic and even advocacy groups . . . without abandoning its core values and functions to democracy?

Our hunch is that laid-off journalists will find purpose and passion in new ways which go beyond the legacy newsrooms they have left. We want to help envision the places where that purpose and passion can find support and recognition. We seek to do so not just via dialogue within the industry, but by convening folks from outside the traditional confines of journalism as well -- educators, human-service professionals, public officials -- who may start to sketch the outlines of new collaborations.


Don't miss your chance to learn how and why newsrooms -- and the news sphere -- must change when The Poynter Institute and Journalism That Matters team up for "Adapting Journalism to the New News Ecology," a three-day conference in St. Petersburg, Fla., to be held March 1-4, 2009.


Work sessions will be designed to define the new jobs, skills and relationships that will sustain a 21st-century news organization. Participants themselves will frame the critical discussions leading to our intended outcome -- new places, new roles -- and new support -- for the values and functions of journalism in a participatory democracy.


Space is limited to the first 150 registrants. Registration is $350 if you apply before Feb. 1, 2009. After Feb. 1, 2009 registration is $450.


Through a generous grant from the W.K. Kellogg Foundation,, JTM-Poynter are able to offer a limited number of registration waivers and partial travel assistance for potential participants who will add to the diversity and voices present at "Adapting Journalism to the New News Ecology."

If you are concerned about the affordability of this event, please go ahead and register, and when you reach the payment page, check "request scholarship" button. You will not be charged at this time, and we will advise you by Feb. 13 if we are able to accommodate your request so that you make still seek advanced-purchase air travel.

Please also email a brief description of your professional experience, your name, email and phone number to jtm@mediagiraffe.org so that we may be in touch with you about your request.


  • Anyone with ideas about charting the new news ecosystem
  • Groups and enterprises who benefit from quality journalism
  • Public-policy officials and researchers
  • New media practitioners and entrepreneurs
  • Journalists re-inventing their careers
  • Editors managing change
  • High-school and college journalism educators


For a more detailed description go to:

To review the program schedule go to:

To register and book a hotel room go to:

The Poynter Institute for Media Studies (slide show)